Battlefield: V had a controversial launch, a good part of the Battlefield community was skeptical about the style DICE showcased in the trailer. However, even then so, Battlefield: V sold 7.3 million copies, which is quite impressive but according to EA, this was below their sales target.
According to Blake Jorgensen, CFO at Electronics Arts, the sales were 1 million less than their target goal. EA’s CEO, Andrew Wilson addressed this issue:
“Unfortunately, the later release date meant the game launched deeper into a competitive holiday window where heavy price discounting was a big factor.
“In addition, we also made the decision to prioritise other features, including a single-player experience at launch, over a battle royale mode. This year, battle royale modes became incredibly popular in shooter games. As a result of these decisions, we struggled to gain momentum and we did not meet our sales expectations for the quarter.”